Paramount Bank Limited is one of the first members from East Africa to join the Global Priceless Planet Coalition! This project is the most recent addition to their #GoingGreen campaign and will make a huge difference in the fight against climate change!
The Priceless Planet Coalition will employ a forest restoration model dedicated not only to the planting of 100 million trees but also to the re-growing of forests in geographies that represent the greatest global need. Areas with the greatest potential for positive impacts on climate, community and biodiversity goals will be prioritized as we set out to restore forestland across the globe.
Guided by Conservation International and World Resources Institute, the Coalition will employ science-based best practices for the selection, implementation and long-term monitoring of our restoration efforts. It is this approach that they believe sets the Priceless Planet Coalition apart, both in its sheer scale and in the quality of the work they plan to undertake.
Nearly 64% of consumers and 70% of young people see climate change as an emergency and 70% of consumers are willing to change consumption habits to reduce environmental impact.
Paramount Bank made a direct contribution to Priceless Planet Coalition partner (Conservation International) of 1500 trees towards the 100 million trees target set to restore forests globally.
The green transition is happening, but not at the speed needed. As citizens, businesses, and societies, we need to cut emissions faster and deeper and at the same time step up efforts to preserve land and forests and enhance natural sinks. The Priceless Planet Coalition aims to enhance action by producers and consumers by creating visibility around the carbon footprint of individual products and specific consumption – and by providing the opportunity for immediate action to offset emissions.
